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Was the most-viewed regular season ever across ESPN platforms with an average of 1.19 million viewers, a 170% increase from last season - The league's 154 sellouts marked a 242% increase from last season (45)

NEW YORK, NY USA

Sunday September 29, 2024

The WNBA delivered its most-watched regular season in 24 years, finished with its highest attendance in 22 years and set records for digital consumption and merchandise sales in 2024.

Highlights from the league's 28th regular season include:

VIEWERSHIP: The WNBA attracted an all-time record of more than 54 million unique viewers across ABC, CBS, ESPN, ESPN2, ION and NBA TV. A record 22 regular-season game telecasts averaged at least 1 million viewers. The season was consumed for a record 136.29 million hours across all national networks.

Additional viewership highlights include the following:

o This was the most-viewed regular season ever across ESPN platforms with an average of 1.19 million viewers, a 170% increase from last season. The 2024 season featured the top seven most-watched WNBA games ever on ESPN, the two most-watched WNBA games ever on ABC (2.23 million, Seattle Storm at Indiana Fever on Aug. 18; 1.71 million, Indiana at New York Liberty on May 18) and the most-watched WNBA game ever on ESPN2 (2.12 million, Indiana at Connecticut Sun on May 14). o

CBS Sports delivered its most-watched regular season ever with an average of 1.10 million viewers, up 86% from last year, as well as the most-streamed season ever on Paramount+. CBS had its five most-watched games ever, led by 2.25 million viewers for the Chicago Sky at Indiana on June 16.

o ION averaged 670,000 viewers - up 133% from last season - and had seven telecasts average at least 1 million viewers.

o NBA TV more than quadrupled its viewership from 2023 and had its 13 most-watched WNBA games ever, topped by the Las Vegas Aces at Indiana on Sept. 11 (678,000 viewers).

o In addition to the 22 regular-season games to average at least 1 million viewers, ABC's presentation of the 2024 AT&T WNBA All-Star Game delivered a record 3.4 million viewers, an increase of +305% versus last season.

ATTENDANCE:

The WNBA had its highest total attendance in 22 years (2,353,735), up 48% from last season. The league's 154 sellouts marked a 242% increase from last season (45). Below are additional attendance highlights:

o The WNBA averaged 9,807 fans per game, up 48% from last season (6,615 fans).

o The Indiana vs. Washington Mystics matchup on Sept. 19 at Capital One Arena set a WNBA single-game attendance record of 20,711. It was one of three games to draw at least 20,000 fans this season, along with 20,366 for Indiana vs. Las Vegas on July 2 and 20,333 for Indiana vs. Washington on June 7.

o The Fever's total home attendance of 340,715 fans was a single-season record for a WNBA team, surpassing the previous home attendance record of 250,565 set by New York in 2001 in 16 games. o

All 12 WNBA teams enjoyed at least double-digit year-over-year growth in attendance this season, led by Indiana (+319%), Los Angeles (+69%) and New York (+64%).

o The 30 games as part of the Commissioner's Cup presented by Coinbase averaged 9,377 fans, up 42% from last season.

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