BIT - Apple unveils iPhone 17 Pro and iPhone 17 Pro Max

With an all-new design powered by A19 Pro, iPhone 17 Pro features the best-ever performance, camera systems, and battery life in an iPhone - (Photo: Business Wire)

The most powerful and advanced Pro models ever - Features the best-ever performance, camera systems, and battery life in an iPhone - New design that maximizes performance and delivers an enormous leap in battery life

CUPERTINO, Calif. USA -- (BUSINESS WIRE)

Monday October 13, 2025

Apple introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance. Both models feature A19 Pro, the most powerful and efficient chip for iPhone yet, enabling the advanced camera systems, next-level mobile gaming, and Apple Intelligence. Built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminum unibody, iPhone 17 Pro and iPhone 17 Pro Max deliver Apple's best-ever performance and an enormous leap in battery life.

Three 48MP Fusion cameras - Main, Ultra Wide, and an all-new Telephoto - offer the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone at 8x, and the innovative 18MP Center Stage front camera takes selfies to the next level. With new industry-first video features built for pro filmmakers and content creators, including ProRes RAW, Apple Log 2, and genlock, iPhone integrates even more seamlessly into the largest and smallest of productions.

Both models feature the Ceramic Shield 2 front cover with 3x better scratch resistance, and for the first time, Ceramic Shield protects the back of iPhone. iPhone 17 Pro and iPhone 17 Pro Max are available in three beautiful new finishes - deep blue, cosmic orange, and silver.

"iPhone 17 Pro is by far the most powerful iPhone we've ever made, with a stunning new design rebuilt from the inside out to maximize performance and deliver an enormous leap in battery life," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "With three 48MP Fusion cameras, a new Center Stage front camera experience, and pro-level video features, the creative opportunities are endless. iPhone 17 Pro sets a new standard for the smartphone industry and is a massive upgrade for our most demanding users."

A New Design for Higher Sustained Performance

The new brushed aluminum unibody design is crafted with a lightweight aerospace-grade 7000-series aluminum alloy to deliver the best-ever thermal performance in an iPhone. On the back, the plateau creates additional space for internal components - making room for a larger battery. The antennas are integrated around the perimeter for the highest-performing antenna system ever in an iPhone.

The new internal architecture features an Apple-designed vapor chamber to enhance heat dissipation and performance. Deionized water is sealed inside the vapor chamber, which is laser-welded into the aluminum chassis to move heat away from the powerful A19 Pro, allowing it to operate at even higher performance levels. The heat is carried into the forged aluminum unibody, where it is distributed evenly through the system, managing power and surface temperatures to deliver incredible performance while remaining comfortable to hold.

The unibody design creates space for a larger battery, and with the efficiency of A19 Pro and advanced power management of iOS 26, iPhone 17 Pro Max offers the best battery life ever in an iPhone. And, both models can charge 50 percent in 20 minutes with an optional high-wattage USB-C power adapter like Apple's new 40W Dynamic Power Adapter with 60W Max.1

iPhone 17 Pro will be available in double the entry storage, 256GB, as well as 512GB and 1TB. iPhone 17 Pro Max will be available in 256GB, 512GB, 1TB, and for the first time, 2TB storage capacities. Available in cosmic orange, deep blue, and silver, iPhone 17 Pro starts at $1,099 (U.S.) or $45.79 (U.S.) per month, and iPhone 17 Pro Max starts at $1,199 (U.S.) or $49.95 (U.S.) per month.8

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