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BIZ IT - Dele Alli Announced as HyperX Ambassador

Dele Alli, professional soccer player, becomes HyperX newest Brand Ambassador. Dele is seen here wearing the new HyperX Cloud MIX gaming+lifestyle headset - (Photo: Business Wire)

 

 

 

 

 

Dele, who signed a two-year deal with HyperX, is set to be featured in a range of marketing campaigns planned for 2019 - HyperX is an avid supporter of esports and the wider gaming community, having developed high performance PC and gaming products for over 16 years

 

FOUNTAIN VALLEY, Calif. USA -- (BUSINESS WIRE)

Sunday, October 14, 2018

HyperX, the gaming division of Kingston Technology Company Inc., announced a new addition to its line-up of world-renowned ambassadors, Dele Alli; the Premier League and World Cup England football star.

Dele, who celebrated his World Cup goal with the flossing dance, largely made popular by Fortnite, is a big fan of gaming. When not on the pitch, Dele can be found streaming to almost 120,000 followers on the popular streaming platform Twitch. Dele joins other HyperX ambassadors passionate about gaming, including the Boston Celtics’ Gordon Hayward, Philadelphia 76ers’ Joel Embiid, Pittsburgh Steelers’ JuJu Smith-Schuster, and the Sacramento Kings’ De’Aaron Fox.

“I’ve been a gamer since I was a kid and it’s always been a great way for me to relax away from football,” said Dele Alli. “I am very excited to become a HyperX ambassador. I love their products and have been using them for a while now. Becoming an ambassador was the next logical step – it made perfect sense. I’m looking forward to working with them in the future.”

Dele, who signed a two-year deal with HyperX, is set to be featured in a range of marketing campaigns planned for 2019.

“HyperX has ambitious plans to become the go-to brand of choice for all gamers, regardless of platform,” said Paul Leaman, vice president, HyperX EMEA. “Whether you play on PC, console or mobile, we’re all gamers. With Dele Alli already using our award-winning products on his stream, it was a natural fit for us to work together. We are very excited to welcome him to the HyperX family.”

HyperX is an avid supporter of esports and the wider gaming community, having developed high performance PC and gaming products for over 16 years. HyperX most recently announced the Cloud Mix+ gaming-lifestyle headset in the US, along with an award-winning line-up of PC accessories to focus on the console gamers such as Cloud for PS4TM, a Sony licensed gaming headset and a Xbox licensed headset named CloudX. In October, launched their first in-ear headset, Cloud Earbuds aimed at Nintendo Switch and mobile gamers.

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