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BIZ Tech - Post Malone Joins HyperX Family

Post Malone is an award-winning global superstar and now, a HyperX ambassador, exclusively wearing HyperX headsets while gaming, on social media, and during his Twitch streams - (Graphic: Business Wire)

 

 

 

 

 

 

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community

 

REDWOOD CITY, Calif. USA -- (BUSINESS WIRE)

Sunday, October 28, 2018

HyperX, the gaming division of Kingston Technology Company, Inc., announced the signing of Post Malone, an award-winning global superstar, as a HyperX Gaming Brand Ambassador. An avid Call of Duty console gamer, Post Malone will represent HyperX headsets while gaming and streaming.

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 60 million memory modules and 5 million gaming headsets worldwide.

“HyperX is an innovative gaming company that shares my passion about gaming and its community,” said Post Malone. “I am honored to be the first musical artist to join the HyperX ambassador family and look forward to the collaborative projects ahead.”

As part of the gaming headset partnership, Post Malone will be prominently featured in HyperX marketing and branding campaigns in 2019. Additionally, Post will be integrating HyperX branding into his Twitch channel.

“We’re thrilled to welcome Post Malone to the HyperX family,” said Daniel Kelley, HyperX director of corporate marketing. “As HyperX’s first sponsored musician, we’re confident Post’s talent, style, and incredible passion for gaming will play an essential part in our ongoing brand story.”

As a sponsor of the inaugural “Posty Fest,” where Post Malone, Tyler, the Creator and Travis Scott are currently scheduled to perform, HyperX will be displaying gaming headsets, including the new Cloud MIX wired for gaming and Bluetooth-enabled for listening to music or chatting with friends.

At the festival, there will be photo opportunities with Dimitri, the “Posty Fest” mascot, wearing a HyperX gaming headset. Fans can use #HyperXPostyFest for a chance to win a gaming headset signed by Post Malone. Concert attendees can stop by the HyperX booth to try out HyperX headsets and pick up swag. More recently, Post Malone won Best Pop/Rock Male Artist and Best Rap/Hip-Hop Album at the American Music Awards of 2018. He also won the 2018 MTV Video Music Award for Song of the Year, as well as Top Rap Song at Billboard Music Awards.

Post Malone’s Social Channels:

Twitter: http://twitter.com/PostMalone

Instagram: http://www.instagram.com/postmalone/

Facebook: http://www.facebook.com/postmalone/

YouTube: http://www.youtube.com/user/postmalone

Post Malone stirs a mix of genres into his own sonic sound that’s both intoxicating and invigorating. His RIAA Platinum certified debut album, Stoney, led the genre-bending Dallas, TX artist to his first Top 10 Billboard 200 and first #1 R&B/Hip-Hop Album while being the “#1 Debut Hip-Hop Artist of 2016.” In 2018, his sophomore album, beerbongs & bentleys, debuted on the Billboard Top 200 at #1 and achieved one the year’s “biggest streaming weeks ever.” Additionally, Post charted nine songs in the Top 20 of the Hot 100, notching “the most songs in the Top 20 of the Hot 100.” Moreover, he also smashed the record for most simultaneous Top 40 Hot 100 hits with 14. As beerbongs & bentleys returned to #1 for the second consecutive week on the Top 200, his domination shows no sign of slowing down.

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