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Business - Beverly Center Reinventing Retail & Dining in LA

Beverly Center's new Grand Court features a 35 ft. tall, vertical LED screen with a permanent installation by well-known media artist, designer and spatial thinker Refik Anadol. - (Photo Credit: Jeremy Samuelson)

 

 

 

 

 

 

Taubman Reveals $500 Million Reimagination of Iconic Beverly Center Reinventing Retail & Dining in LA; Announces Weekend of Special Events - Expanded luxury and contemporary fashion, destination dining, studio/concierge services, sweeping views and bright, open spaces are just a few of the center’s new features

 

Sunday, November 18, 2018

LOS ANGELES, CA USA - (BUSINESS WIRE)

Taubman Centers, Inc. revealed the $500 million reimagination of Beverly Center that transformed every aspect of the iconic shopping destination that has been located in the heart of Los Angeles for 36 years.

“Beverly Center has a special place in the history of this creative community, and our intention with this transformation was always to ensure the center best reflects and serves both its neighbors and those who visit Los Angeles each year,” said Chief Operating Officer William S. Taubman. “We sincerely thank our many partners who have joined us in creating this true homage to fashion and food in one of the most vibrant and exciting markets in the world.”

“The Beverly Center is so much more than a place to shop – it’s a landmark in our city, an anchor in its community, and a destination for Angelenos and people from everywhere,” said Los Angeles Mayor Eric Garcetti. “The reimagining of this landmark will bring a better experience for visitors, deliver new retail and dining to the neighborhood, and create good jobs for workers.”

Key focus areas for the project included creating a bright, contemporary exterior that connected the center to the neighborhood, bringing in plenty of natural light, further elevating the retail lineup, adding a variety of dining options and ensuring easy access and parking. Beverly Center was open during all three phases of construction.

“We thank the community for its ongoing patronage of Beverly Center during the reimagination, and for the three-and-a-half decades of support that have made the center one of the nation’s premier shopping and dining destinations,” said Taubman. “Even before the renovation was complete, traffic and sales productivity materially improved, and the center continues to perform above our expectations.”

Studio Fuksas of Rome, Italy, was selected as the design architect for the reimagination of the 886,000 sq. ft. center. Visionaries Massimiliano and Doriana Fuksas, known globally for their distinctive designs, masterfully incorporated stunning new features, including:

A magnificent 25,000 sq. ft., gently curving, high-performance skylight ribbon of glass that triples the amount of skylight in the center and floods it with natural light

New and expanded floor openings to allow sunlight to reach all floors and improve sight lines to other levels

Special lighting within the floor openings and valet entrances that provides a stunning visual environment day and night

A delicate, undulating white exterior featuring a modern metal mesh façade that allows natural light into the parking garage and is a glistening backdrop to a new, programmable exterior LED lighting system

A lush streetscape with drought-resistant greenery that enhances the new, pedestrian-friendly environment

A new Grand Court gathering space with plenty of comfortable furniture and places to charge devices or connect with others. Its new features include:

An impressive 20’ w x 35’ h vertical digital LED screen

The ability to hold special events, including the upcoming “In the Present”, a brand new holiday experience at Beverly Center

A state-of-the-art, M4 camera-based smart parking system by Park Assist that dramatically improves the arrival and departure experience in the four-level, 3,000 space garage, including helping visitors find a parking space, and locate their vehicle

An additional valet off West 3rd Street that provides quick access to the restaurants and stores

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