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BUSINESS - Hanes and Michael Jordan Celebrate 30-Year Partnership

30th Anniversary Michael Jordan trading cards. Ten lucky consumers will find this rare Michael Jordan autograph card with his signature in their packs - (Photo: Business Wire)

 

 

 

 

 

With Special Trading Card Promotion to Commemorate Anniversary To celebrate the 30th year of the basketball legend and his favorite underwear brand, Hanes is launching a promotion designed to be a slam dunk for consumers. Beginning March 11, more than 800,000 specially marked bonus packs of Hanes men's underwear, including Comfort Flex Fit boxer briefs, will contain a pack of 30th Anniversary Michael Jordan trading cards. Ten lucky consumers will find this rare Michael Jordan autograph card with his signature in their packs

 

WINSTON-SALEM, N.C.USA

Sunday, March 10, 2019

Hanes is celebrating 30 years with Michael Jordan & you're the winner! Buy specially marked bonus packs of men’s underwear & get a five-card pack of 30th Anniversary Michael Jordan trading cards. With 10 rare autograph cards up for grabs, it's a slam dunk!

The partnership between two icons from North Carolina was meant to be – and has stood the test of time, according to Sidney Falken, chief branding officer for HanesBrands.

“Michael has always had his pick of brands to endorse, and we are incredibly honored that he has chosen to stay with ours for the past three decades,” Falken said. “This is one of the longest-running and most successful partnerships of its type to date – a powerful statement about Michael and Hanes.”

To celebrate the 30th year of the basketball legend and his favorite underwear brand, Hanes is launching a promotion designed to be a slam dunk for consumers. Beginning March 11, more than 800,000 specially marked bonus packs of Hanes men’s underwear, including Comfort Flex Fit boxer briefs, will contain a pack of 30th Anniversary Michael Jordan trading cards.

A total of 170 different Fleer trading cards have been produced by The Upper Deck Company, each with a picture of Jordan from one of his Hanes advertisements on the front and vital statistics and fun facts on the back. Cards are inserted randomly in five-card packs. Ten lucky consumers will find a rare Michael Jordan autograph card in their packs.

“Through the years, we’ve certainly benefitted from Michael’s enduring popularity with such a wide audience,” Falken said. “MJ continues to be one of the most recognizable people in the world, and we’re thrilled he’s working with us to make the world a more comfortable place.”

Reflecting on 30 years withe ch tompany, Jordan said: “I’ve always had a special bond with Hanes and the people there. We’ve been together for a long time now spreading the word about comfort, style and innovation – and filming some fun commercials along the way. It’s truly been a great relationship, and I’m happy to be celebrating this milestone with them.”

A limited number of bonus packs with trading cards are available on the Hanes website and across all retail channels – from dollar to department stores, both in store and online. Consumers can find the bonus packs in special displays that feature visuals of the cards in Kohl’s, JC Penney, Walmart, Meijer, Kmart and Dollar General.

Television spots supporting the promotion will be aired during March Madness on CBS, TBS, TNT and TruTV; on ESPN, CBS Sports and other cable sports networks; and on FX, MTV/MTV2, ION and a variety of other cable stations.

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