Entertainment Biz - Nex Playground Showcases Future of Active Play

Nex Playground, the active play system that gets families moving together, announced it has officially sold more than 650,000 units in 2025 alone - (BUSINESS WIRE - Photo)

Feature original Nex Playground has officially sold more than 650,000 units in 2025 alone, marking a breakout holiday season and cementing its position as one of the hottest family gifts of 2025

Wednesday January 7, 2026

SAN FRANCISCO, Calif. USA - (BUSINESS WIRE)

Nex, maker of Nex Playground, the active play system that gets families moving together, tannounced it has officially sold more than 650,000 units in 2025 alone, marking a breakout holiday season and cementing its position as one of the hottest family gifts of 2025. The success has fueled a resurgence in living-room family gaming and created significant momentum for 2026 - momentum.

"We built Nex Playground to help families move, connect, grow, and experience joy together through active play," said David Lee, Co-founder and CEO of Nex. "Seeing hundreds of thousands of families embrace that vision is incredibly energizing. It confirms that active play resonates across cultures and across generations, and we're only scratching the surface as we continuously innovate, expand our Play Pass game catalogue and service offering, and prepare to bring Nex to even more households globally."

With demand rising across North America, Nex is now channeling this momentum into a significant phase of global expansion. Following its successful rollout across the U.S. and Canada in 2025, the company will be bringing Nex Playground to major markets in Europe in 2026, starting with the United Kingdom this spring.

As Nex moves into more homes around the world, it is also rapidly growing the types of experiences available on the platform - starting with sports, one of its most popular and fastest-accelerating content categories.

Nex will release a new title with Dude Perfect in summer 2026, translating the group's signature trick-shot energy into active, motion-powered gameplay. This builds on the success of Nex's first sports league title, NHL Puck Rush, and represents the start of a broader Nex sports portfolio. Throughout 2026, Nex will introduce additional titles in partnership with global professional sports leagues, including the NBA.

The company is also developing a new line of accessories to enhance immersive sports gameplay at home and help youth build fundamental sports skills that can translate to the field, court, pitch, or rink.

At the same time, Nex is strengthening its Play Pass subscription offering with new titles and IP to captivate and engage all members of the family in active play year-round. Play Pass will kick off the year with a new game set in the world of the Tiny Chef animated series.

Additional investments include the Starri music-rhythm experience, which will see new celebrity artists and song titles added throughout the year. These games build on Play Pass hits such as Bluey: Bust-a-Move, NexPets: Puppies, Zumba Fitness Party, Bowling Strike, and more to reinforce Nex Playground's position as a must-have system for family game nights, while further elevating the value of Play Pass.

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