BUSINESS - Tommy LASORDA, BRAND AMBASSADOR

Tommy Lasorda - (Photo: Business Wire)

BIOTRONIK NAMES Baseball Legend and Hall of Famer, Tommy LASORDA, BRAND AMBASSADOR Lasorda will help educate all Americans and their physicians that you can restore heart health and maintain an active lifestyle with a BIOTRONIK pacemaker

LOS ANGELES, CA. USA

Sunday April 15, 2012

BIOTRONIK, a leading manufacturer of implantable cardiac devices and pioneer of wireless remote monitoring technologies, today announced that baseball legend and Hall of Famer Tommy Lasorda has been named BIOTRONIK’s new Brand Ambassador.

Lasorda managed the Los Angeles Dodgers for more than two decades winning two World Series titles. Before managing he played three seasons in the majors, two with the Brooklyn Dodgers and one with the Kansas City Royals. He is a member of the Baseball Hall of Fame and the first baseball manager ever to win both a World Series and an Olympic Gold Medal. He is heavily involved in sports, business and charitable work.

“Tommy Lasorda is an on-the-go guy and one of the most beloved personalities in baseball and sports,” said Rex Richmond, VP of Marketing at BIOTRONIK, Inc., USA. “In 2011, when his physicians determined he needed a pacemaker, Tommy and his doctors selected BIOTRONIK’s Evia SR-T pacemaker with Closed Loop Stimulation and Home Monitoring because it perfectly fits Tommy Lasorda’s health needs and lifestyle.” “I’ve never been a quitter so I wasn’t looking forward to having to slow down now. I needed a pacemaker that could keep pace with me,” said Lasorda. “My doctors explained that my BIOTRONIK pacemaker was not only extremely safe and effective, but that it also has unique features that no other pacemaker has that let me maintain my active lifestyle.”

The BIOTRONIK’s Evia SR-T pacemaker has Closed Loop Stimulation (CLS), the only FDA-approved sensor that allows the individual’s heart rate to increase appropriately not only based on physical activity, but also based on acute mental stress. “Baseball fans know I tend to wear my heart on my sleeve. My pacemaker’s sensor allows me to feel ‘emotions’—the rush of a tight game, the thrill of a big win,” said Lasorda. Only BIOTRONIK offers devices that have this ability.

The Evia SR-T also has BIOTRONIK’s Home Monitoring, the only FDA-approved system that continuously and wirelessly monitors the patient’s heart condition and immediately alerts the physician to any changing situation. “The Home Monitoring system lets me go anywhere, any time—LA, New York, Boston, Arizona, even Japan—and yet still feel safe and secure. I feel like my doctor is with me wherever I go. It’s like travelling with the team,” Lasorda said. Only BIOTRONIK devices have this ability.

“When we learned that Tommy was using a BIOTRONIK device and that he credited it with letting him keep his active lifestyle while staying heart healthy we knew we wanted him on the BIOTRONIK Team,” said Richmond. “Tommy has spent years coaching and educating the best in baseball—he’s a born leader and motivator. We’ve asked him to help us educate all Americans who suffer from heart disease and their physicians that you can restore heart health and maintain an active lifestyle with a BIOTRONIK pacemaker,” Richmond added.

“I feel like my BIOTRONIK pacemaker has given me extra innings—and I couldn’t be happier,” Lasorda said.

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