Business - FOX News Channel Commands Largest Cable News Share in Its History as MSNBC and CNN Ratings Collapse Continues

FNC is Most-Watched Television Network on Election Day and During Vice President Harris' Concession Speech

Wednesday November 27, 2024

NEW YORK USA - (BUSINESS WIRE)

FOX News Channel (FNC) commanded its highest-share of the cable news audience in network history across total day, holding 62% of the cable news audience during the historic election month, according to data from Nielsen Media Research.

Leading across every category, FNC marked 45 consecutive months as number one with cable news in primetime and total day in both viewers and the 25-54 demographic. In primetime (8 - 11 PM/ET), FNC delivered 3.2 million viewers and 476,000 in the 25-54 demographic, growing its audience 86% year-over-year in total viewership and 147% in the 25-54 demo. In total day, FNC drew 2 million viewers and 282,000 in the 25-54 demo, marking 67% growth year-over-year with viewers and 101% in the 25-54 demo.

Once again, more Independents and Democrats continued to tune in to FNC over any other network with A25-54, according to data from Nielsen MRI Fusion. FNC was also number one in cable news with Asians, Hispanics and upscale viewers throughout total day. Additionally, FNC was November's fastest growing television network in both viewers and the 25-54 demographic. This month, FNC delivered 248 telecasts with over two million viewers, compared to MSNBC which saw just 14 and CNN with only ten.

Since election night, FNC has been the most-watched network in all of television in primetime, topping ABC, CBS, NBC and all cable networks with over four million viewers, according to Nielsen Media Research. The channel has also outpaced broadcast network CBS and cable during a historical breaking news year from the ill-fated Biden-Trump debate at the end of June through the end of November.

Following the November 5th election, FNC's audience has risen 24% in primetime compared to year-to-date and the network now holds 73% of the cable news share as CNN (down 39%) and MSNBC (down 52%) have seen their audiences collapse to record lows in primetime. FNC increased its total day viewership increase by 32% compared to year-to-date.

While FNC commands 3 million viewers and 382,000 in the 25-54 demo in primetime post-election, MSNBC has collapsed to 644,000 viewers and 63,000 in the 25-54 demo and CNN dropped to just 453,000 viewers and 92,000 in the 25-54 demo. Across total day, FNC has scored 1.9 million viewers and 249,000 in the 25-54 demo compared to CNN with just 357,000 viewers and 65,000 in the 25-54 demo and MSNBC's 497,000 viewers and only 49,000 in the 25-54 demo.

Notably, MSNBC's Morning Joe has seen 37% of its viewership flee after the co-hosts met with president-elect Trump, slumping to just 618,000 viewers and 49,000 in the 25-54 demo on November 20th, marking a low going back to 2021. Numerous other shows on MSNBC have marked all-time lows in the 25-54 demo including Jose-Diaz Balart Reports, 11th Hour with Stephanie Ruhle, Ana Cabrera Reports, Chris Jansing Reports, Katy Tur Reports and The Reidout.

On Election Day, FOX News Media's primetime coverage of election night across FNC, FOX Network, FOX Business Network (FBN) and FOX News Digital topped all television networks with nearly 13.6 million viewers and 4.4 million in the 25-54 demo. FNC's Democracy 2024 primetime coverage averaged nearly 10.8 million in total viewers and 3.3 million in the 25-54 younger demographic, dominating the competition in both categories and beating ABC, NBC, CBS and all cable news networks for the second election in a row.

Co-anchored by Special Report's Bret Baier and The Story's Martha MacCallum, the network's marathon coverage from 6 PM - 3 AM/ET averaged 8.6 million viewers and 2.6 million in the 25-54 demo, leading all of television. FNC's coverage peaked during the 10 PM/ET hour with 11.2 million viewers and 3.5 million in the 25-54 demo, which was the top telecast of the week, even surpassing Monday Night Football on ESPN.

Across total day, FNC also reigned supreme, averaging 4.9 million viewers and 1.3 million in the younger 25-54 demo for the duration of Election Day coverage. In the 1 AM/ET hour, FNC's Decision Desk was the first major network to call the race for former President Donald Trump and the channel commanded over 7.4 million viewers and 2.4 million in the 25-54 demo, leading CNN and MSNBC combined. In terms of cable news share, FNC occupied 48% of viewers in primetime and 50% across total day.

FNC's special coverage of Vice President Kamala Harris' concession speech was number one in television on November 6th, delivering nearly 8 million viewers and 1.4 million in the 25-54 demo. Anchored by Bret Baier and Martha MacCallum, the FOX News Democracy 24 special coverage from 4:15-4:45 PM/ET set a record for post-election coverage and commanded 64% of the cable news audience.

Comparatively CNN struggled to 2.2 million viewers and 555,000 in the 25-54 demo and MSNBC saw 2.3 million viewers and 353,000 in the 25-54 demo. According to Nielsen numbers, ABC saw just 2.4 million viewers and 572,000 in the 25-54 demo, NBC averaged only 1.7 million viewers and 396,000 in the 25-54 demo during and CBS lagged behind with 1.5 million viewers and 327,000 in the 25-54 demo during the speech.

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