BUSINESS & China - Ant Group Sees 300% Rise in International Users

A Malaysian visitor using Touch 'n Go eWallet to sample Chinese tea at the Green Market during the INCLUSION Conference - (Photo: Business Wire)

Adopting Mobile Payment in China in 2024 - Transaction volumes of inbound travelers using Ant-supported cross-border mobile payment services grew by sixfold year-on-year - Ant Group adds new international mobile payment partners to facilitate China travel American Express and Alipay to deepen partnership

SHANGHAI, China - (BUSINESS WIRE)

Tuesday September 24, 2024

Ant Group announced the number of international visitors who have used its mobile payment services in China quadrupled over the past six months, following the launch of the International Consumer Friendly Zones program in March that has now expanded to 70 Chinese cities.

Speaking at the 2024 INCLUSION·Conference on the Bund, Cyril Han, President and CFO of Ant Group, said transaction volumes of inbound tourists using Ant-supported mobile payment services grew by sixfold between March and August 2024 year-on-year. This surge has created significant business opportunities for local merchants. The number of Chinese merchants regularly servicing overseas travelers through the company's mobile payment solutions have tripled during the same period.

Since 2019, Ant Group, with the support of the People's Bank of China, has collaborated with international card networks and overseas digital wallets to drive innovation in inbound mobile payments, a collective effort known as the China Payment Facilitation Partnership. During the 2023 Hangzhou Asian Games, Ant introduced two mobile payment solutions for international visitors, and the number of supported international payment partners has continued to grow since then.

Through Alipay+, the cross-border mobile payment and digitalization solutions operated by Ant International, international visitors can pay with their home e-wallets across China. Alipay+ now supports 13 leading e-wallets and payment apps in Asia for use across an 80-million-strong merchant network in China, an increase from 10 payment partners in 2023. Those include AlipayHK (Hong Kong SAR, China), Kaspi.kz (Kazakhstan), MPay (Macao SAR, China), Touch 'n Go eWallet (Malaysia), Hipay (Mongolia), NayaPay (Pakistan), Changi Pay (Singapore), OCBC Digital (Singapore), Kakao Pay (South Korea), Naver Pay (South Korea), Toss Pay (South Korea), TrueMoney (Thailand), and GCash (the Philippines).

The other option allows visitors to bind major international bank cards --Visa, Mastercard, JCB, Discover®, Diners Club International, and UnionPay International -- to the Alipay app to access to a rich array of local services, including shopping, dining, ride-hailing and public transportation, without needing a Chinese-mainland bank account or phone number. The number of card networks supported on Alipay is expected to increase to 7 as American Express has recently received an approval for an inbound wallet solution in China.

In addition to increased payment volumes, inbound tourists are embracing value-added services available on digital wallets for more immersive local experience. The number of Alipay+ partner wallet users redeeming digital coupons increased by 105% quarter-on-quarter over the past six months. Alipay+ wallet partners also introduced over 160 China-travel mini-programs to help visitors access services such as luggage storage, power-bank rentals, massage chairs, and even claw machines.

"Inbound tourism to China is experiencing a robust recovery, driven by a combination of government policies and private-sector initiatives like the International Consumer Friendly Zones program. These efforts have significantly alleviated challenges such as visa requirements, payment accessibility, and transportation capacity, making it easier for people to explore China," says Liu Yufeng, Deputy Secretary-General, World Tourism Alliance, a China-based international tourism organization that currently has 253 members from 45 countries and regions.

Mohammed Badi, President of Global Network Services, American Express, said "American Express and Alipay have discussed potential areas of collaboration to deepen our partnership and we recently received approval from the State Administration of Foreign Exchange for an inbound wallet solution, which we very much appreciate. Both American Express and Alipay will share more information with our customers, stay tuned."

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