Entertainment Biz - UFC 306 at Sphere in Las Vegas

UFC President and CEO Dana White - (Andrius Petrucenia Photo)

UFC Names Riyadh Season Title Partner for Epic UFC 306 at Sphere in Las Vegas - Riyadh Season Noche UFC on Sept. 14 Celebrates Mexican Independence Day as First Sports Event to be Produced at Sphere - Riyadh Season Becomes First-Ever Title Partner of a UFC Event

LAS VEGAS, NV USA -- (BUSINESS WIRE)

Sunday July 7, 2024

UFC, the world's premier mixed martial arts organization and part of TKO Group Holdings announced that it has named Riyadh Season as title partner for the groundbreaking combat sports event to be held at Sphere in Las Vegas on Saturday, Sept. 14. The event marks the first time UFC will provide a sponsor with title partner status, rebranding UFC 306 to Riyadh Season Noche UFC.

Riyadh Season Noche UFC continues a great tradition in combat sports of holding big fights around Mexican Independence Day to celebrate and honor the remarkable contributions of Mexican fighters to combat sports. UFC will take the celebration to an unprecedented level as Riyadh Season Noche UFC will become the first sports event at Sphere, the revolutionary entertainment venue in Las Vegas.

Riyadh Season Noche UFC will utilize Sphere's state-of-the-art audio and video capabilities to deliver a live experience never before witnessed in the history of sports.

The venue's next-generation technologies include the world's highest resolution LED display that wraps up, over and around the audience, creating a fully immersive visual environment. The venue also features the world's most advanced audio system, Sphere Immersive Sound, powered by HOLOPLOT, which delivers audio with unmatched clarity and precision to every guest.

"This will be one of the biggest sporting events of all time," said UFC President and CEO Dana White. "What we're going to pull off at Sphere will never be done again. This will be a once-in-a-lifetime experience for sports fans. At the same time, this is going to be an incredible tribute to the Mexican people for their extraordinary contributions to combat sports. We're thrilled that Turki Alalshikh and the Saudi General Entertainment Authority have stepped up to partner with us to make this the greatest event in the history of combat sports. Their participation shows just how massive the interest is from all over the world. Riyadh Season Noche UFC will be unforgettable."

"I am happy to confirm Riyadh Season will be the sponsor for Noche UFC taking place on September 14, 2024," said HE Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA). "This will be a milestone moment as it will be the first sporting event to take place at Sphere in Las Vegas. The UFC brand is recognized globally with its huge fanbase, and this aligns with our own vision for Riyadh Season to collaborate to create and stage world-class events."

"The first sporting event at Sphere is a significant milestone not only for the venue, but also for live sports overall," said Jim Dolan, Executive Chairman and CEO, Sphere Entertainment. "UFC has been a longtime partner across the MSG Family of Companies, and we look forward to making history with them once again and delivering an experience that leverages Sphere's cutting-edge technologies to reimagine what UFC and combat sports can look like."

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