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NBA NEWS - NBA delivers record-breaking season

Four Europeans were among the 10 most-viewed players globally on NBA social media this season - (NBA - photo)

 

San Antonio Spurs rookie Victor Wembanyamai - (NBA Photo)

 

Bob Pettit - (The Sporting News Archives - photo)

 

Los Angeles Lakers Magic Johnson and Boston Celtics Larry Bird in Game two of the 1985 NBA Finals at Boston Garden Date 30 May 1985 - Steve Lipofsky www.Basketballphoto.com

 

THE CRUCIFIXION of KYRIE IRVING was excessive

 

 

 

 

 

Across social and digital platforms in Europe and Middle East - Four Europeans were among the 10 most-viewed players globally on NBA social media this season - THIS DAY IN THE NBA

 

LONDON

Monday April 22, 2024

The National Basketball Association (NBA) today announced that the 2023-24 regular season delivered record-breaking engagement in Europe and the Middle East (EME) across the NBA App, NBA League Pass and the league's 18 localized social media accounts in EME. Highlights include:

NBA EME Social and Digital Platforms

o The NBA had its most-viewed season ever across the league's social and digital platforms in EME, surpassing 1 billion video views in the region for the first time. More than 700 million views came from the league's accounts in Europe alone, the most among the major U.S. professional sports leagues in Europe this season.

o The league's 18 localized social media accounts in EME, which feature content in eight languages, generated a 100% year-over-year increase in views.

o Social media followers for accounts in Europe increased by more than 50% year-over-year.

o Four Europeans were among the 10 most-viewed players globally on NBA social media this season:

-Victor Wembanyama (San Antonio Spurs; France; 1.3 billion views; 3rd overall)

-Five-time NBA All-Star Luka Doncic (Dallas Mavericks; Slovenia; 1.2 billion views; 4th overall)

-Two-time NBA MVP Nikola Jokic (Denver Nuggets; Serbia; 618 million views; 6th overall)

-Two-time NBA MVP Giannis Antetokounmpo (Milwaukee Bucks; Greece; 558 million views; 8th overall).

o Watch time on the NBA Europe YouTube channel increased by 220% year-over-year, driven by localized content including the weekly show, NBA Undrafted, available in French and German.

o Viewership on the NBA App from fans in EME increased by 39% year-over-year. Regional Highlights Below are additional country and region-specific highlights in EME from the 2023-24 season:

o Driven by Victor Wembanyama's standout rookie season, viewership of Spurs games on NBA League Pass in France increased by 177% year-over-year. His dunk against the Boston Celtics on Dec. 31, 2023, is the second most-viewed video ever on NBA social media.

o Germany has the most NBA League Pass subscribers of all European countries. Driven by the performance of brothers Franz and Moritz Wagner (Orlando Magic), time spent watching Magic games on NBA League Pass in Germany increased by 47% year-over-year.

o In Spain, average TV viewership of "NBA Saturdays and NBA Sundays presented by Experience Abu Dhabi," which this season features more than 40 weekend games airing in primetime in EME, increased by 48% year-over-year on Movistar. On NBA League Pass, Spanish influencers Drafteados' alternate in-language stream generated more time spent watching than any non-team specific alternate stream globally.

o Driven by Alperen Sengun's breakout season for the Houston Rockets, Turkey ranks third among followers of @NBA on X, behind only the U.S and the Philippines. NBA League Pass subscriptions in Turkey increased by 41% year-over-year.

o Driven by The NBA Abu Dhabi Games 2023 presented by ADQ, which featured the Mavericks and Minnesota Timberwolves playing two preseason games in October, the NBA Arabic Instagram account generated a 279% year-over-year increase in engagements.


THIS DAY IN THE NBA

April 22, 1947 The Philadelphia Warriors defeated the Chicago Stags 83-80 in Game 5 to take the NBA’s first championship series 4-1.

April 22, 1987 The NBA granted expansion franchises to Charlotte, Miami, Minneapolis and Orlando. The Hornets and Heat joined the league in 1988-89, and the Timberwolves and Magic in 1989-90.

April 22, 1988 Charles Oakley of the Chicago Bulls grabbed 35 rebounds, the most in one game in the 1980s, in a 107-103 loss to Cleveland.

April 22, 1989 Utah guard John Stockton won his second straight NBA assist title, picking up a total of 1,118 assists (13.6 apg), becoming the first NBA player to record consecutive seasons of over 1,000 assists. Stockton stretched that 1,000-assist per season streak to a total of five seasons, up through the 1991-92 campaign.

April 22, 1990 San Antonio defeated Phoenix 108-93 to finish the season at 56-26, the Spurs’ 35-game improvement over the previous season being the greatest one-year jump in NBA history.

April 22, 1994 New York defeated Milwaukee 125-85 at the Bradley Center, as Pat Riley became the 11th coach in NBA history to compile 700 career victories.

April 22, 2000 Utah Jazz forward Karl Malone (36 years, 273 days) became the oldest player in NBA history to score 50 points or more in a playoff game when he recorded 50 points in Game 1 of the first round against Seattle.

April 22, 2000 Miami’s Pat Riley records his 150th career playoff coaching victory after a 95-85 victory over Detroit in the first round of the Eastern Conference Playoffs.


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