NBA NEWS - YAO MING AND NBA CHINA ANNOUNCE PARTNERSHIP

Yao Ming - NBA photo

TO FURTHER BASKETBALL PARTICIPATION AND YOUTH DEVELOPMENT IN CHINA - Through this partnership, Yao will collaborate with the league to launch basketball and social development programs for Chinese youth through NBA Cares and the Yao Foundation for communities in need

BEIJING, China - (NBA)

Sunday July 22, 2012

Yao Ming and NBA China announced a broad and comprehensive partnership to further basketball participation, develop youth basketball, promote cultural exchange and conduct social responsibility programs in China.

Through this partnership, Yao will collaborate with the league to launch basketball and social development programs for Chinese youth through NBA Cares and the Yao Foundation for communities in need.

This announcement follows the launch this April of the inaugural Yao Foundation Hope Primary School Basketball Season. Currently taking place in 47 Hope schools across Sichuan, and supported by NBA Cares, the initiative demonstrates the shared commitment to youth development and giving back to society through basketball. The program which culminates in Leshan, China in August provides underprivileged children with the opportunity to experience the joy of basketball and the values of sportsmanship.

Among the many social responsibility programs both entities conduct in China, the Yao Foundation also will stage a bi-annual Yao Ming Charity basketball game, with support from NBA Cares, to raise funds for the Yao Foundation Hope Primary School Basketball Season.

Yao and NBA China have additional plans to work with the relevant sports authorities to develop a high school coaches training program; a basketball training center in Shanghai for both amateur and professional players of a wide range of ages; and an annual basketball camp that will focus on developing elite youth players.

“The passion for basketball in China has never been stronger and tapping into the NBA’s expertise and the support from Chinese fans will help me carry out my mission of giving back to communities in Shanghai and throughout China,” said Yao. "The game of basketball has been so good to me and while I have left the court I will never leave the game. I look forward to working with the NBA to give more youth the opportunity to play basketball at an elite level and help more people in need.I would love to see the next generation of Chinese players surpass the accomplishments of my generation.”

“Yao is in a truly unique position to help grow the game of basketball in China because he has a first-hand understanding of China’s sports system and the NBA,” said NBA China CEO David Shoemaker. “We welcome Yao as an advisor to NBA China and this partnership will strengthen our on-going collaboration with the Chinese Basketball Association to enhance the development of youth basketball in China.”

The partnership with Yao complements the NBA’s rich history and long-term commitment to basketball development in China. The NBA first hosted China’s National Team in 1985 and is currently in the third year of a joint coaching program with the Chinese Basketball Association (CBA) which has trained more than 200 coaches. In September 2011, the CBA Dongguan Basketball School – an NBA Training Center – opened for elite players ages 12-17 and is the first such NBA facility anywhere in the world.

Yao Foundation was established in 2008 by Yao Ming under the auspices of The China Youth Development Fund (CYDF) and aims at promoting full-round development covering education, sports, health, and psychology for Chinese youth.

Since Yao Ming established the Yao Foundation in 2008, more than 9000 Chinese rural youth have benefited from studying in the in 14 Hope Primary Schools it has funded. Besides constructing whole schools, the Yao Foundation also improves the educational environment of Chinese youth by partnering with leading Chinese and multinational organizations to build libraries, computer rooms, kitchens, and sports and exercise areas in local schools. In 2012, the Yao Foundation initiates a new program called the “Yao Foundation Hope Primary School Basketball Season.” The program will teach Chinese youth basketball skills and more importantly help them to build self-confidence and to learn sportsmanship which will be crucial for their development in the future.

Yao Foundation has established alliance relationship with many renowned companies and institutions to improve the study conditions of Chinese children in the rural area.

The NBA’s entity that conducts all of the league’s businesses in greater China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of 25 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs, and maintains marketing partnerships with a combination of world-class Chinese based corporations and U.S.-based multinationals.

Headquartered in Beijing, NBA China currently employs more than 100 people in four offices in Beijing, Shanghai, Hong Kong and Taipei. The NBA became the first American sports league to stage games in China when it hosted the NBA China Games in 2004. Since then, it has conducted 10 preseason games in China.

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