NBA NEWS - Former President Barack Obama joins NBA Africa as strategic partner

President Obama will help advance the league’s social responsibility efforts across the continent, including programs and partnerships that support greater gender equality and economic inclusion. In this capacity, President Obama will have a minority equity stake in the new venture

JOHANNESBURG, SOUTH AFRICA AND WASHINGTON, D.C.,

Thursday July 29, 2021

The National Basketball Association (NBA) announced that former President Barack Obama has joined NBA Africa as a strategic partner.

President Obama will help advance the league’s social responsibility efforts across the continent, including programs and partnerships that support greater gender equality and economic inclusion. In this capacity, President Obama will have a minority equity stake in the new venture, which over time he intends to use to fund Obama Foundation youth and leadership programs across Africa.

NBA Africa conducts the league’s business in Africa, including the Basketball Africa League (BAL), which held its inaugural season in May featuring 12 of the top club teams from 12 African countries. NBA Africa is focused on expanding the NBA’s presence in priority African markets, deepening the league’s engagement with players and fans across the continent, and continuing to grow Africa’s basketball ecosystem through programs like the Jr. NBA, Basketball Without Borders (BWB) Africa and NBA Academy Africa. In addition, NBA Africa has launched several social responsibility initiatives aimed at raising awareness of gender-based violence, supporting girls’ education, and improving the livelihoods of African youth and families.

“The NBA has always been a great ambassador for the United States—using the game to create deeper connections around the world, and in Africa, basketball has the power to promote opportunity, wellness, equality, and empowerment across the continent,” said President Barack Obama. “By investing in communities, promoting gender equality, and cultivating the love of the game of basketball, I believe that NBA Africa can make a difference for so many of Africa’s young people. I’ve been impressed by the league’s commitment to Africa, including the leadership shown by so many African players who want to give back to their own countries and communities. That’s why I’m proud to join the team at NBA Africa and look forward to a partnership that benefits the youth of so many countries.”

“We are honored that President Obama has become a strategic partner in NBA Africa and will support our wide-ranging efforts to grow the game of basketball on the continent,” said NBA Commissioner Adam Silver. “In addition to his well-documented love for basketball, President Obama has a firm belief in Africa’s potential and the enormous growth opportunities that exist through sports. NBA Africa will benefit tremendously from his engagement.”

“We have ambitious growth plans for NBA Africa and having President Obama join our efforts is a recognition that through sport, Africa can take its rightful place on the world stage,” said NBA Africa CEO Victor Williams. “We look forward to working with President Obama and our strategic investors to use basketball as an economic growth engine across the continent and as a platform to improve the health and wellness of one of the world’s youngest and fastest-growing populations.”

Strategic investors in NBA Africa include a consortium led by Babatunde “Tunde” Folawiyo, Chairman and CEO of Yinka Folawiyo Group, and Helios Fairfax Partners Corporation (HFP), led by Co-CEO Tope Lawani. Additional investors in NBA Africa include NBA Legends Junior Bridgeman, Luol Deng (South Sudan), Grant Hill, Ian Mahinmi (France; ties to Benin), Dikembe Mutombo (Democratic Republic of the Congo) and Joakim Noah (ties to Cameroon).

The NBA has a decades-long history in Africa and opened its African headquarters in Johannesburg in 2010. Since then, the league’s efforts on the continent have focused on increasing access to basketball and the NBA through social responsibility, grassroots and elite development, media distribution, corporate partnerships, NBA Africa Games, the launch of the BAL, and more.

The inaugural BAL season was broadcast to fans in 215 countries and territories in 15 languages. On Sunday, May 30, Zamalek (Egypt) defeated US Monastir (Tunisia) 76-63 to win the first BAL Championship. Fans can follow @NBA_Africa and @theBAL on Facebook, Instagram, Twitter and YouTube.

NBA NEWS - Basketball Africa League Announces Seven Host Cities for Inaugural Season

Beginning in March 2020, the six cities will host a regular season that will feature 12 teams divided into two conferences, with each conference playing in three cities. The regular season will see the 12 teams play five games each for a total of 30 games

DAKAR, SENEGAL Africa - (NBA)

Wednesday, July 31, 2019

The Basketball Africa League (BAL) announced Cairo (Egypt), Dakar (Senegal), Lagos (Nigeria), Luanda (Angola), Rabat (Morocco) and either Monastir or Tunis (Tunisia) as the host cities where the inaugural BAL regular season will take place and Kigali (Rwanda) as the host city for the first-ever BAL Final Four and BAL Final.

Additionally, the BAL announced NIKE and Jordan Brand will be the exclusive outfitter of the new professional league featuring 12 club teams from across Africa and scheduled to begin play in March 2020.

The announcements were made by BAL President Amadou Gallo Fall during a reception at the Musée des Civilisations Noires in Dakar in the presence of FIBA Secretary General Andreas Zagklis, FIBA Africa Executive Director Alphonse Bilé, NBA Commissioner Adam Silver and NBA Deputy Commissioner Mark Tatum, along with current and former NBA and WNBA players.

“Today’s announcements mark another important milestone as we head into what will be a historic first season for the Basketball Africa League,” said Fall. “We now have seven great host cities where we will play and our first partnership with a world-class outfitter. We thank our first partners NIKE and Jordan Brand for supporting us on this journey and ensuring our teams have the best uniforms and oncourt products.”

Beginning in March 2020, the six cities will host a regular season that will feature 12 teams divided into two conferences, with each conference playing in three cities. The regular season will see the 12 teams play five games each for a total of 30 games, with the top three teams in each conference qualifying for the playoffs. The six playoff teams – the “Super 6” – will play in a round-robin format to determine the four teams that will advance to the BAL Final Four and BAL Final in Kigali, Rwanda in late spring 2020. The BAL Final Four and BAL Final will be single-elimination games.

NIKE and Jordan Brand will outfit the league’s 12 teams with official game uniforms, warmup apparel, socks and practice gear, with six teams featured in NIKE and the other six teams in Jordan Brand. The collaboration with NIKE and Jordan Brand marks the BAL’s first partnership.

The announcement about the NBA and FIBA’s launch of the BAL, which would mark the NBA’s first collaboration to operate a league outside of North America, was made at the NBA All-Star 2019 Africa Luncheon in Charlotte, North Carolina on Saturday, Feb. 16.

The NBA and FIBA also plan to dedicate financial support and resources toward the continued development of Africa’s basketball ecosystem, including training for players, coaches and referees, and infrastructure investment.

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