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And NBA Zone, Basketball Fans Are at the Center of the Action - NBA launches first-ever NBA-branded FAST channel featuring re-airs of games and other NBA content on The Roku Channel - THIS DAY IN THE NBA

NEW YORK, NY USA

Sunday April 7, 2024

Roku the #1 TV streaming platform in the U.S.*, has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans can easily find NBA games, highlights, documentaries, original series, and more. In another move to make TV streaming better for all viewers, Roku is bringing this unique destination to fans starting today, through the Sports experience. The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time.

"Roku offers the kind of sports streaming experience that no other platform has-everything is tailored to the fan, whether they're a die-hard fanatic or just getting into the local team," said Joe Franzetta, Head of Sports, Roku. "This strategic league partnership brings us a giant step further in our mission to make sports programming both easy to find and engaging to watch. We're giving our users floor seats to an always-on experience, and we're proud to be doing it in close collaboration with the NBA."

"We're thrilled to expand our partnership with Roku with the NBA's first FAST Channel and other NBA content and functionality that will serve as an enticement and on-ramp to live NBA games," said Greg Beaton, NBA Senior Vice President of Content Partnerships. "This partnership supports our goal of reaching NBA fans with our content in innovative ways."

With hundreds of programming options to choose from, all in the NBA Zone, NBA fans and Roku users can stay up to date with their favorite teams, plus find the latest news, game highlights, and more. The NBA Zone is located within Sports in Roku's Home Screen Menu, and users can also search similar terms with Roku Search or Roku Voice.

The NBA FAST channel on The Roku Channel will feature classic games, highlights, recaps, documentaries, original series, studio shows, and interviews, among other additional content. Viewers can access the NBA FAST channel on The Roku Channel, within related zones (Live TV Zone, Sports Zone, NBA Zone), through the Live TV Channel Guide or via The Roku Channel App. Roku will also be exclusively distributing over 40 live NBA G League games on a national basis during the 2024-2025 NBA G League season.

As part of this launch, the NBA App will be integrated within the NBA Zone, offering users quick access to the latest league news, behind-the-scenes stories, and game clips so that fans never miss a moment. NBA League Pass, the NBA's premium live out-of-market game subscription service, will also be available to purchase within the offering.

"Bringing the NBA and the #1 TV streaming platform in the U.S. together in one package is not only good for the fans-it's also great for advertisers looking to tap into the power of marketing in sports," said Kristina Shepard, VP, Global Advertising Sales and Partnerships at Roku. "We're excited to give brands the opportunity to reach our expanding, highly engaged audience, with some of the biggest moments of the basketball season yet to come."

THIS DAY IN THE NBA

April 7, 1959 Boston Celtics playmaker Bob Cousy dished off for 19 assists, at the time tying an NBA Playoff record, as the Celtics defeated Minneapolis 123-110 en route to a four-game sweep of the Lakers in the Finals.

April 7, 1977 After a 114-100 victory over the New York Knicks at Madison Square Garden, Indiana’s Don Buse finished the season with 8.5 assists per game and 3.47 steals per game, leading the NBA in both categories. Buse thus duplicated his feat of the previous season when he led the ABA in both steals (346) and assists (689).

April 7, 1989 FIBA, the International Basketball Federation, voted to drop restrictions on professional basketball players competing in international events such as the Olympics.

April 7, 1989 Utah guard John Stockton won his second straight NBA assist title, picking up a total of 1,118 assists, becoming the first NBA player to record consecutive seasons of over 1,000 assists. Stockton stretched that 1,000 assist streak to a total of five seasons, 1988 through 1992.

April 7, 1998 Karl Malone scored an NBA season-high 56 points in a 101-99 win at Golden State.

April 7, 1999 Miami head coach Pat Riley notched the 936th coaching victory of his career in defeating Dallas, 93-87. The win moves him into fourth place on the all-time charts, passing Dick Motta who has 935 wins.

April 7, 2001 The Houston Rockets defeated the Atlanta Hawks, 110-97, to become the first NBA team in 18 years to sweep an entire division. The Rockets won all 16 games against Central Division opponents, becoming the first team to sweep a division since the 1982-83 Los Angeles Lakers swept all 12 games against the Central Division.

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