NBA NEWS - NBA debuts new global campaign "Don't Miss a Thing" ahead of 2025 NBA Playoffs presented by Google

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The spot highlights how fans and celebrities all around the world, wherever they are and however they watch, are tuning in to see playoff history unfold on the court - THIS DAY IN THE NBA

NEW YORK, NY USA

Tuesday April 15, 2025

The NBA today debuted its new campaign for the 2025 NBA Playoffs presented by Google, which is now streaming across all @NBA social platforms and on the NBA App. The campaign premieres tonight on TNT during the 2025 SoFi NBA Play-In Tournament, which tips off with the Atlanta Hawks taking on the Orlando Magic at 7:30 p.m. ET, followed by the Memphis Grizzlies visiting the Golden State Warriors at 10 p.m. ET, as each team competes to secure a spot in the Playoffs.

Set to the song "I Don't Want to Miss a Thing" by GRAMMY-Award winning, Rock and Roll Hall of Fame-inducted and best-selling American hard rock band Aerosmith, the spot highlights how fans and celebrities all around the world, wherever they are and however they watch, are tuning in to see playoff history unfold on the court. Living rooms, recording booths, shops and cafes are pulled into the arena, because when the Playoffs are on, the world stops to watch.

"We have a long history with the NBA, cheering for our hometown Celtics throughout the years," said Aerosmith's Steven Tyler and Joe Perry. "We have shared that electrifying moment walking into TD Garden and feeling the love and energy of the crowd. We wish all the teams the best and we are thrilled that our song is part of this year's Playoffs."

"Don't Miss a Thing" features NBA All-Stars, analysts and celebrities, including three-time Kia NBA Most Valuable Player Nikola Jokic (Denver Nuggets) and six-time NBA All-Star and 2024 NBA Champion Jayson Tatum (Boston Celtics) alongside three-time NBA All-Star Shai Gilgeous-Alexander (Oklahoma City Thunder), six-time NBA All-Star Donovan Mitchell (Cleveland Cavaliers) and five-time NBA All-Star Karl-Anthony Towns (New York Knicks).

Through a creative approach that sees scenes from everyday life playing out inside an NBA arena, the campaign also showcases a star-studded cast making sure not to miss a moment of gameplay. Six-time GRAMMY-nominated singer-songwriter Shaboozey tunes in from a recording booth, Golden Globe Award-nominated actor Rob Lowe catches the game from the couch, Pro Football Hall of Famer Jerry Rice watches mid-workout and global influencer Khaby Lame takes in the action from a cafe.

GRAMMY Award-winning singer-songwriter Sheila E., Uruguayan musician and creator Fede Vigevani and Chinese actor and singer Dylan Wang also appear in cameos.

"This season, the competition in the NBA is as strong as ever," said Tammy Henault, Chief Marketing Officer, NBA. "Our campaign harnesses the idea of not missing out - there are highlight reel plays taking place across the league every night, and in the Playoffs, everything gets taken to the next level. If you're not watching, you might miss the next historic NBA moment."

The league is also taking the playoff excitement on the road with the NBA Road Trip to the Trophy, which will see an interactive, NBA-branded bus drive coast-to-coast in celebration of the postseason. Starting in Los Angeles on Friday, April 18, the bus will visit eight playoff markets, where it will make stops in highly trafficked areas for fans of all ages to take photos with the Larry O'Brien Trophy, make bracket predictions, leave videos of encouragement for their favorite teams and win a variety of special prizes.

"Don't Miss a Thing" was directed by Salomon Ligthelm and produced in collaboration with Translation. The spot will be translated into nine languages, reaching the league's global fanbase.

The SoFi NBA Play-In Tournament tips off tonight on TNT with Hawks vs. Magic at 7:30 p.m. ET, followed by Grizzlies vs. Warriors at 10 p.m. ET. It continues Wednesday on ESPN when the Miami Heat visits the Chicago Bulls at 7:30 p.m. ET and the Sacramento Kings host the Dallas Mavericks at 10 p.m. ET. The SoFi NBA Play-In Tournament concludes on Friday, April 18. The NBA Playoffs presented by Google begin on Saturday, April 19.

THIS DAY IN THE NBA

April 15, 1965 John Havlicek’s steal might be the most famous play in NBA history. It came with five seconds left and the Boston Celtics clinging to a precarious 110-109 lead over the 76ers in Game 7 of the 1965 Eastern Conference Finals. As Philadelphia’s Hal Greer got set to inbound the ball from the baseline under his own basket, Havlicek peeked over his shoulder. Anticipating a lob pass, Havlicek tipped the ball to teammate Sam Jones, who dribbled out the clock as the fans at Boston Garden—and Celtics broadcaster Johnny Most—went into a frenzy. “Havlicek stole the ball! It’s all over! It’s all over!” bellowed Most as the Celtics won en route to their seventh of eight consecutive NBA titles.

April 15, 1980 A Playoff record crowd of 40,172 turned out at the Kingdome in Seattle only to see the Sonics lose to Milwaukee 108-97 in Game 5 of the Western Conference Semifinals. The attendance record would last eight years, before being surpassed by Detroit at the Pontiac Silverdome on June 16, 1988, when 41,732 fans turned out to watch the Pistons defeat the Los Angeles Lakers 104-94 in Game 5 of the Finals.

April 15, 1984 John Lucas of San Antonio handed out 14 assists in the second quarter, an NBA record for one period, as the Spurs defeated Denver 157-154. Lucas finished with 24 assists for the game.

April 15, 1989 Phoenix retired the #44 jersey of Paul Westphal, who averaged 20.6 ppg in six seasons with the Suns. He was named the team’s head coach for the 1992-93 season, leading them into the NBA Finals against Chicago.

April 15, 1991 By dropping a 112-94 decision to Minnesota at the Target Center, the Sacramento Kings set an NBA record for most consecutive road losses with 35. Losses at Utah and Portland extended the streak to 37 at the conclusion of the 1990-91 season, and the Kings lost six more road games at the start of the 1991-92, season, before the streak ended at 43 games.

April 15, 1991 Magic Johnson of the Los Angeles Lakers handed out 19 assists in a 112-106 win over Dallas at the Great Western Forum, allowing him to move into the top spot on the NBA’s all-time assist list--ahead of Oscar Robertson--with 9,898. John Stockton of Utah eventually surpassed both men to become the NBA’s all-time assists leader.

April 15, 1992 Atlanta’s Maurice Cheeks collected four steals in the Hawks’ 95-94 win over New York at the Omni, and those four thefts moved him past Julius Erving as the all-time leader (ABA/NBA combined) in steals with 2,274. John Stockton of the Utah Jazz eventually surpassed Cheeks to become the NBA’s all-time steals leader.

April 15, 1995 Miami’s Glen Rice made 20-of-27 field goal attempts, including seven three-pointers, and finished the game with a franchise-record 56 points, leading the Heat to a 123-117 home win over Orlando.

April 15, 1995 Tom Chambers of Utah scored 15 points in the Jazz’ 105-83 victory over the visiting LA Clippers, becoming the 20th player in NBA history to surpass 20,000 career points. With teammate Karl Malone having reached the 20,000-point plateau against Cleveland on January 20, 1995, Utah became the first team in NBA history to have two players reach 20,000 career points during the same season.

April 15, 2001 Eddie Gill of the New Jersey Nets scored the eight millionth point in NBA history when he converted a layup with 10:37 remaining in a 95-88 loss to Boston at the FleetCenter.

April 15, 2001 Karl Malone of the Utah Jazz played his 1,271st career game, all in a Jazz uniform, to pass John Havlicek and move into second place for the most games played with one team. Malone trailed only teammate John Stockton, who passed Havlicek’s long-standing record earlier in the 2000-01 season.

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